SportBible "Never apologise for who you are" (in-house)

Sports-focused publisher SportBible has installed a digital billboard expressing its solidarity with England footballers following racist abuse in the wake of their Euro 2020 final defeat.

Created in-house at the LadBible Group, the billboard, in Manchester, nods to the graffiti mural of England player Marcus Rashford that is located nearby.

The strapline, "Never apologise for who you are", is a reference to Rashford’s statement on social media following the abuse directed at him and his teammates.

The image is also being shared on SportBible's social media accounts.


Motion graphics designer
Marketing and communications director
Senior social creative
Senior social editor, SportBible

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