The Sported Foundation "cross the line" by DraftFCB

The Sported Foundation has partnered with Deutsche Bank to release a print campaign across London that seeks to highlight sport’s role in tackling social problems. The long-copy ad was created by DraftFCB after the London riots in 2011. It will run for two weeks in London Underground stations. The ad was written by James White and art directed by Henry Finnegan, with photography from Kulbir Thandi.