Eric Cantona is suited and booted in a Sports Direct celebrating the beautiful game.
The ad begins as a power outage cuts short the viewing experience of footy fans, prompting football legend Cantona to appear. Functioning as the ghost of Christmas present to a man who believes football is "just a game". Cantona hails the sport as a "ticket to friendship" which "brings us together".
The ad also features football players Jack Grealish, Trent Alexander-Arnold, Jordan Henderson, Bruno Fernandes and Melanie Leupolz. It launched during the Uefa Champions League final (29 May) on BT Sport alongside digital and outdoor activity. It was created by Lawrence Tallis and Enric Soldevila, and directed by Pensacola through Canada.