Sports stars get coached by their younger selves in Gatorade spot

Campaign from TBWA\Chiat\Day LA features charity tie-in

World class athletes remember their inner children in a new 60-second spot from Gatorade by TBWA\Chiat\Day LA. Sprinter Usain Bolt, tennis star Serena Williams, Indiana Pacers forward Paul George and Olympic volleyball player April Ross train, hit, lift, dribble, spike and run as their younger selves urge them on. Three companion spots, each focused on individual athlete, debuted three weeks ago. Gatorade will also award $50,000 to a sports charity. Fans can vote online through the end of November to determine which organization wins.


Executive creative director
Worldwide creative director
Creative director
Creative director
Associate creative director
Director of production
Executive producer
Senior producer
Associate producer
Managing director
Brand director
Associate brand manager
Associate brand manager
Group planning director
Global planning director
Planning director
Junior planner
Director of business affairs
Associate business affairs manager
Senior traffic operations manager
Production company
Executive producer / head of production
Production supervisor
First assistant director
Director of photography
Assistant editor
RPS Producer
RPS Executive Producer
Executive producers
Head of production
Creative director
VFX Supervisor / Flame Lead
CG Lead
CG Artist
Executive producer, color
Color producer
Sound design an mix
Executive producer
Sound design producer
Associate producer of Mix
Performed by
Master licensing
Music licensing
Vice president of licensing

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus