AgencyTBWA\Chiat\Day Los Angeles
SectorFood and Drink and Soft drinks
Campaign from TBWA\Chiat\Day LA features charity tie-in
World class athletes remember their inner children in a new 60-second spot from Gatorade by TBWA\Chiat\Day LA. Sprinter Usain Bolt, tennis star Serena Williams, Indiana Pacers forward Paul George and Olympic volleyball player April Ross train, hit, lift, dribble, spike and run as their younger selves urge them on. Three companion spots, each focused on individual athlete, debuted three weeks ago. Gatorade will also award $50,000 to a sports charity. Fans can vote online through the end of November to determine which organization wins.