- SportsLine Europe has signed an agreement to become the exclusive internet sports media partner for Manchester United's website.
The deal will see SportsLine become the exclusive sponsorship and advertising sales company for www.manutd.com. It will provide a range of content for the site including news, real-time scores, statistics, match reports and features.
SportsLine will also create two speciality online e-commerce shops for Manchester United fans one in the United States and one for the rest of the world, which will compliment the existing on line megastore.
Peter Kenyon, deputy chief executive, Manchester United, said, "I have no doubt that this alliance will strengthen the content and offerings that the site delivers and will assist in making www.manutd.com the world's most definitive football site."
The official Manchester United Web site, was launched in September 1998, in conjunction with its technology partners Sun Microsystems, Lotus, UUNet and Informix. It is produced by TWI Interactive.
SportsLine Europe was formed as a majority owned subsidiary of SportsLine USA in May 1999. Intel, MediaOne, and Reuters all hold minority interests.
SportsLine USA produces the official league Web sites for Major League Baseball, the PGA TOUR and NFL Europe League, and serves as the primary sports content provider for America Online, Netscape and Excite.