Spotify uses music to depict offbeat family moments in hilarious ads promoting its Family Plan.
In the first spot, a son jams out to a Savage Garden tune, oblivious to the role it played in his family history. The second film shows how a sister pokes fun of a brother’s behind-closed-door activity, with the help of a Justin Bieber song.
Running in the UK, the campaign will include TV, out-of-home, digital, digital video, social, cinema and a partnership with The Guardian. Spotify created the ads in-house.