Ads aimed at 16- to 34-year-olds will drive traffic to a dedicated microsite, hosted by Absolute Radio, where users will be given the chance to win a 'Golden Ticket' to all the UK festivals next year.
Listeners will be encouraged to head to the microsite where they will be invited to create a Spotify playlist reflecting the various stages of a romance -- for better or worse -- which will be judged to choose the Golden Ticket winner.
Absolute Radio DJs including Christian O'Connell, Geoff Lloyd and Jo Russell will create their own relationship playlists, asking listeners to call in to identify the track names and artists in order to win a pair of gig tickets.
Jennifer Tang, media promotions manager at 20th Century Fox, said: "To be able to bring three leading media brands together in one campaign is such an exciting prospect, and the first time that we have worked this way promotionally for a film release.
"This integrated campaign should ensure that interactions with our core audience will be more engaging than ever."
Spotify recently partnered with Sony Pictures to promote the film 'The Taking of Pelham 123', with video ads ingrained in the Spotify player.