Spotify "It's our time" by Digitas UK

Spotify launched a call to arms encouraging listeners to register to vote ahead of the general election on 12 December.

"Listen, most tracks on this playlist are about three minutes, that’s the same amount of time it takes to register to vote," the ad begins on the streaming service's free version.

Highlighting the need to vote as "the only way to get your voice heard in the election," the audio encourages listeners to register online, ending with the line, "whatever the next track is, make it count".

In October, BBC unveiled the first ever global takeover of Spotify promote Sir David Attenborough's latest nature series Seven Worlds, One Planet.

The work was created by Charlie Ditchfield and Connor Stephen through Prodigious.


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