Spotify "Wrapped 2018" (in-house)

Spotify's annual "Wrapped" campaign returns for its third year, expanding beyond music to showcase podcast listening behaviour for the first time.

The 2018 ads focus on the creation of playlists and will feature more than 50 artists such as Ariana Grande and Shakira. Spotify’s end-of-year campaign started in 2016 and draws on data to tell quirky stories from users’ listening habits. 

Credits

Brand
Global executive creative director
Global brand design director
Designer
Senior global brand director
Senior brand managers
Creative strategy
Director of integrated production
Senior producer
Global marketing strategy & planning
Head of global media
Global media manager
Global head of artist and label marketing
Head of artist marketing, international
Head of artist marketing, North America