Spotify's annual "Wrapped" campaign is a story of resilience and gratitude, celebrating people including artists, podcast creators, listeners, frontline workers and even everyday playlist creators who kept us entertained.
Spotify has created a "global circle of gratitude" on social media and out of home to combine images of artists and podcasters with thoughtful reflections on 2020.
The platform has also developed a series of fan films that hand the mic to listeners to thank their favourite artists and it has invited influencers to curate playlists that reflect their 2020 experiences.
In the US, Spotify teamed up with the National Independent Venue Association, which launched the #SaveOurStages initiative this year to raise support for shuttered venues. The brand took over the marquees of music venues that are closed across the country to support the effort.