Springer & Jacoby has stepped up the search for a UK managing
director as the London agency prepares for a European roll-out of the
Wulf-Peter Kemper, the managing director of Springer & Jacoby in London,
will return to Germany as soon as a replacement is found. The
recruitment process is concentrated on finding a local candidate to fill
The move comes in the midst of speculation about the sale of a 20 per
cent stake in Germany’s biggest agency to Omnicom, the number one global
Springer & Jacoby’s main client in Germany is Mercedes-Benz. The London
office works on brochures for the car maker but the main ad account for
the UK is held by Partners BDDH.
Stefan Schmidt and Kurt Georg, Springer & Jacoby’s joint creative
directors in London, will remain in this country to work with the new
Springer & Jacoby is planning to set up a number of advertising agencies
in all the major capitals of Europe, as well as some in the US.
The London office was the agency’s first base outside its German
Branches in Spain and Italy are planned for later this year.
The agency’s UK client list includes jobsite.com, for which Springer &
Jacoby has produced a press and poster campaign.