- US telecoms giant Sprint has completed the review of its $200 million (£122 million) media buying business and has named McCann-Erickson, New York, and DeWitt Media to the account following a seven way pitch.
McCann-Erickson will handle the US television buying portion of the business while DeWitt Media will run the US print buying account.
The other agencies that made it to the shortlist were J. Walter Thompson USA, MediaVest, Publicis & Hal Riney and Starcom Media Services. Grey Advertising's MediaCom network also pitched, but for the print portion of the account only.
The media planning duties remain at the lead creative shops, including McCann, which was appointed to handle Sprint's estimated $150 million (£90 million) consumer account in September.