Sprint 'Pied Piper' by Deutsch LA

Soccer star leads a team of bargain hunters looking to lower the phone bill

Footballer and underwear model David Beckham may be worth $350 million, but that doesn't stop him from looking for a cheaper phone bill.

In an ad for Sprint by recently appointed agency of record Deutsch LA, the soccer star plays the role of a pied piper leading consumers to the carrier's cheaper phone plans.

The broadcast edit of the commercial aired during the US versus Germany match during the Women's World Cup.

This ad continues Sprint's messaging earlier aimed at value-orientated consumers. A previous spot skewered rich people who do not care what their phone bill is and can't be bothered to find a better deal.