Spurs launches kids' gaming platform and Ledley King on rise of 'player brands'

Emma Taylor, Tottenham Hotspur head of marketing, and club ambassador Ledley King explain its new global digital gaming platform that targets 7- to 10 year-olds, the ages when most children decide what team they will support.

The 'Tottenham Turfies' game was created by Hangar Seven and has been in development for two-and-a- half years and aims to offer something other than the "tick-boxing exercise" of hosting a kids' section on the website, according to Taylor.

Children’s safety will be protected by requiring a parental email address to sign up to the game, while children are unable to message or talk to each other within the site.

Marketing attended the launch of the 'Bug's Life'-inspired game to discuss how Tottenham Hotspur is planning to combine its online and offline presence to reach a global audience.

Separately, Spurs legend King talked to Marketing about his views on the growing trend of footballers creating their own personal brand.