Squarespace "Make it real"

Squarespace highlights the power of a good website with a series of aspirational spots.

Created in-house and comprising three films, the campaign brings to light the ways in which a website can make a company "real", from creating a logo to showcasing services available to users.

While "Garage" follows an entrepreneur as he creates his dream auto-shop, "Restaurant" exemplifies how a website can influence the decor and style of an establishment, changing themes from mauve and retro to green and elegant as its owner strolls across the room.

Squarespace’s campaign also includes 12 out-of-home executions featuring real-life customers who have used the website-building service to further their careers.

The work was written by Clare Anderson, art directed by Mathieu Zarbatany and directed by Patrick Daughters through Anonymous.

Credits

Creative agency
Chief creative officer
Director of brand creative
Creative / senior art director
Creative / senior copywriter
Creative / designer
Director of creative production
Creative producer
Business affairs manager
Creative director
Creative / designer
Creative producers
Production company
Content director
Production designer
Managing director
Executive producer
Editorial
Assistant editors
NYC
UK managing director
Executive producers
Senior producer
Finishing & VFX
VFX Supervisors
AE animator
Concept
Executive producers
Production coordinators
Company
Colourist
Production coordinator
“Restaurant” company
“Restaurant” colourist
“Restaurant” EP
“Restaurant” associate colour producer
“Garage” company
“Garage” colourist
“Garage” colour producer
Music & sound design
Mix executive producer
Mix producer
In-house shoot photographer
Set designer
Retoucher
Production designers
Animation
Executive producer
Creative director

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