Squarespace highlights the power of a good website with a series of aspirational spots.
Created in-house and comprising three films, the campaign brings to light the ways in which a website can make a company "real", from creating a logo to showcasing services available to users.
While "Garage" follows an entrepreneur as he creates his dream auto-shop, "Restaurant" exemplifies how a website can influence the decor and style of an establishment, changing themes from mauve and retro to green and elegant as its owner strolls across the room.
Squarespace’s campaign also includes 12 out-of-home executions featuring real-life customers who have used the website-building service to further their careers.
The work was written by Clare Anderson, art directed by Mathieu Zarbatany and directed by Patrick Daughters through Anonymous.