SSG to target US and South American markets following restructure

Brand experience agency SSG has revealed to Event it is looking to expand its business in the US and South America as part of a two-year growth plan.

Oksana Koval and James Dale will focus on operational running of SSG
Oksana Koval and James Dale will focus on operational running of SSG

It comes as the company has revealed a restructure of the business, with project director Oksana Koval taking up the role of director of operations and projects, and former production director James Dale appointed as director of production and projects.

The company said the restructure has been introduced to support its global expansion, with plans to focus on both new and existing global markets during the next 12 to 24 months.  

Co-directors Dale and Koval, both of whom have significant global experience, will focus on the operational running of the company, while Roger Smith and Ross McGinn, joint managing directors, will drive the strategic development, particularly focused on winning new business.

SSG has also moved to new premises, a warehouse-style office located just off Tower Bridge. The company was previously based at Southwark Street opposite the Tate Modern. To coincide with the office move, a new website has been launched.

"This is a new chapter for SSG Create and we are delighted to unveil both a new website and our Tower Bridge premises," said McGinn "With an increasing global client portfolio, for whom we create and execute large-scale events, experiential and exhibitions, we felt we needed a website that reflected our full brand experience capabilities.  Furthermore, our new London base fits our creative, yet down to earth ethos."

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