Low fat spread, St Ivel Gold, has kicked off an advertising campaign promoting its healthy low fat positioning as part of the brand's relaunch.
The £450,000 consumer press campaign will run in slimming and women's interest press. It focuses on Gold brand variants Gold Lowest and Gold Unsalted with two single page ads. Both ads carry the brand's new slogan, ""Keep it simple with St Ivel Gold".
St Ivel Gold was relaunched in September 1999 with new packaging and a major ad campaign.
The new campaign was created by St Ivel agency D'Arcy.