- St. Ivel is reviewing its £1.5m yogurt and desserts creative account out of D'Arcy.
The review follows the decision by St.Ivel earlier this month to consolidate its yellow fats account into Abbott Mead Vickers BBDO. The yogurts and desserts review includes the Shape yogurt brand.
Media buying and planning is not part of the review. The account will continue to be held by BMP OMD.