How St John Ambulance and BBH joined forces with Tesco to save lives in the nursery
The first-aid charity's campaign to encourage parents to learn baby CPR included the creation of a babygrow designed to save lives. The work was highly commended in the Power of Partnership category at Campaign's Marketing New Thinking Awards 2017, held in association with Sky Media.
Sign in to continue
- Limited free articles a month
- Exclusive registrant only content
- Free email bulletins
Become a Member
From £78 /quarter*
- Full access to campaignlive.co.uk
- Exclusive event discounts
- Plus much more...
Choose a Package
Need to activate your membership?