St Luke’s in line for Govt’s pounds 6m Welfare to Work ad initiative

St Luke’s is tipped to win the high-profile campaign to promote the Government’s flagship Welfare to Work scheme for the young unemployed.

St Luke’s is tipped to win the high-profile campaign to promote the

Government’s flagship Welfare to Work scheme for the young

unemployed.



The agency, which has no other Government business, pitched against

three shops for the work, worth up to pounds 12 million over two

years.



St Luke’s was a surprise addition to a shortlist which also included

DMB&B, TBWA Simons Palmer and Duckworth Finn Grubb Waters (Campaign, 17

October).



The work, breaking in January, will target under-25s who have been

unemployed for at least six months.



Political sources said Government officials favoured St Luke’s after all

proposals had gone into research. Their recommendation is expected to be

approved by ministers next week.



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