St Luke’s is tipped to win the high-profile campaign to promote the
Government’s flagship Welfare to Work scheme for the young
unemployed.
The agency, which has no other Government business, pitched against
three shops for the work, worth up to pounds 12 million over two
years.
St Luke’s was a surprise addition to a shortlist which also included
DMB&B, TBWA Simons Palmer and Duckworth Finn Grubb Waters (Campaign, 17
October).
The work, breaking in January, will target under-25s who have been
unemployed for at least six months.
Political sources said Government officials favoured St Luke’s after all
proposals had gone into research. Their recommendation is expected to be
approved by ministers next week.
