St Luke’s unit lands first work for Vision Express expansion

Vision Express has appointed Climating, the new ’cultural change’ unit of St Luke’s, to help launch a chain of upmarket opticians to be called Grand Optical.

Vision Express has appointed Climating, the new ’cultural change’

unit of St Luke’s, to help launch a chain of upmarket opticians to be

called Grand Optical.



The win is Climating’s first from an outside client since its launch in

February, and the unit was reluctant to discuss details of the

project.



But the task will involve trying to influence public opinion to make

people think positively about glasses.



Grand Optical aims to introduce glamour into the increasingly mundane

business of shopping for spectacles. Due to launch next year, it already

operates in France as part of Grand Optical Photoservice, which bought

Vision Express last autumn.



Vision Express first came across Climating during the recent review of

its main pounds 6 million advertising account, which moved to Saatchi &

Saatchi from McCann-Erickson Bristol (Campaign, 10 April).



Charlotte Zamboni, a founder of Climating, said: ’Glasses are

undervalued in this country; we have an idea that will change the way

people feel about their glasses.’



St Luke’s set up Climating to specialise in ’voluntary media’ such as

books and films - rather than advertising - to influence cultural habits

on behalf of clients.



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