- St Luke's has picked up the BT youth account, bringing the BT roster to a total of four.
The agency pitched against HHCL & Partners, Abbott Mead Vickers BBDO, Duckworth Finn Grubb Waters and Wieden & Kennedy.
It joins AMV, Ammirati Puris Lintas and M&C Saatchi on the roster.
The agency's task will include positioning BT in the youth market as more than just a phone company. The company is planning to push its capabilities in four "non-voice" areas: Internet, multimedia, mobility and data.