St Luke's launches press campaign for BT's youth website

St Luke's has unveiled a national press campaign for British Telecom's youth website, getoutthere.bt.com.

St Luke's has unveiled a national press campaign for British Telecom's youth website, getoutthere.bt.com.

The site invites young people to reappraise the telecoms giant and offers a showcase for unsigned talent.

The two executions aim to highlight that some major names in both the music and short film industries are joining the site to judge the entries uploaded by the public.

One ad features a row of jars filled with eyes and copy that reads: 'If you make a film you need plenty of eyes to see it.' The jars are labelled with venues and dates to show that the best films will be screened nationwide each month.

The campaign was written by Nathan Cooper and art directed by Vic Polkinghorne.

Media planning is by New PHD and buying is through Zenith.



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