St Luke's boosts COI relationship with Electoral Commission task

St Luke's has kicked off 2002 with a double win, consolidating its

place on COI Communications' roster and also scooping a place on the

Scottish Courage roster.

The agency secured the £1.5 million COI brief from the Electoral

Commission - set up last July to replace the Home Office's activities in

this area - to encourage 18- to 24-year-olds to vote in the local

elections in May.

St Luke's won the business after a pitch against Euro RSCG Wnek Gosper

and Miles Calcraft Briginshaw Duffy.

As local election turnout has been in steady decline for some years, it

is expected that work breaking soon from the agency will be looking to

address this.

St Luke's has built up a significant place on the Government roster.

The agency's most recent appointment had been to handle a £4

million adult literacy campaign for the Department for Education and

Skills. In January last year it won the £2.5 million business to

publicise Children's Tax Credit.

At the same time the agency has been chosen by Scottish Courage to work

on new product development.

The move sees it secure a place on the coveted roster alongside the

existing portfolio of agencies, which comprises M&C Saatchi, which holds

the Fosters and Beck's brands, and TBWA/London, which handles John


However, St Luke's appointment in a new product development capacity

will not affect its fellow roster agencies' tenure on their existing


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