St Luke's has promoted five of its top creatives to the position of creative director as part of a massive overhaul of its creative department.
The changes come in the wake of the departure of the joint creative director Tim Hearn, who is relocating to Sweden to head the newly formed agency, St Luke's in Stockholm. Kate Stanners and Al Young will act as 'creative mentors' to the promoted teams, and take charge of the agency's creative output.
The copywriter Chris Wright and his partner, Jules Chalkley, have been promoted alongside the art director Colin Lamberton and his partner, Seyoan Vela. The art director Steve McKenzie completes the line-up.
The move is designed to focus the management of the agency's business into three teams to fit its client business. Wright and Chalkley will look after IKEA, BP, Fostering and Oneswoop. HSBC and Smartgroups will be overseen by Lamberton and Vela, with McKenzie managing Fox's Biscuits and Working Families Tax Credit.
Stanners said: 'The whole premise of St Luke's is that it is headed and run by its creative talent, so that is at the heart of this offering. We are creating a more powerful creative line-up, with me and Al now combining our talents to take on a mentoring role within the agency.'
Young added: 'Tim's move to lead our Stockholm operation strengthened the case for a new generation of talent to step up here in London. St Luke's maintains its momentum through regeneration from within.'
Lamberton and Vela have been with St Luke's since it opened its doors. Their work has included the 'Cantona' spot for Eurostar, 'van' for Radio One, 'recruits' for the New Deal, and Smartgroup's 'Mahir'.
Wright and Chalkley are responsible for the recent Fostercare and IKEA office furniture work and last year's Family Tax Credit work. They joined from Ammirati Puris Lintas two years ago.
McKenzie created the Fox's 'London needs biscuits' campaign and has also worked on the HSBC and Inland Revenue accounts.
He had previously worked at BMP DDB and Still Price Lintas.