St Luke's substitutes HSBC loss with AMP £30m rebrand brief

St Luke's is believed to have won the international account for the

Australian life insurer and financial services group AMP, worth between

£20 million and £30 million, in a move which will fill the

gap left by the departure of its HSBC business last year.

The agency saw off Rainey Kelly Campbell Roalfe/Y&R to scoop the

business for the Australian Mutual Provident Society. About 70 per cent

of the financial services group and life insurer's £100 billion

global assets are in the UK.

Advertising will focus on raising awareness of the AMP brand, whose

portfolio includes National Provident Institution, Pearl Assurance and

London Life. The agency's work is expected to focus on these brands.

St Luke's and AMP were unavailable for comment on the news as Campaign

went to press.

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