St Luke's wins £5m Bulmers business

LONDON - St Luke's has scooped the £5m advertising account for the Heineken-owned cider Bulmers after a pitch against the incumbent, Frame.

Bulmers: appoints St Luke's
Bulmers: appoints St Luke's

St Luke's, which also handles Heineken's Strongbow cider, will now work on tele­vision, print, outdoor and online activity that aims to strengthen Bulmers' posi­tioning against competitors such as the C&C-owned Magners.

C&C recently extended its portfolio of cider brands to include Gaymers, Blackthorn and Olde English after buying The Gaymer Cider Company.

The Glasgow-based Frame has handled the UK advertising account for Bulmers since 2006, when it secured the UK launch brief for the brand.

It has produced a number of TV ads since, including the launch campaign featuring Bulmers bottles swimming up a river and the 2008 'British summertime' work.

Heineken took ownership of Bulmers and Strongbow after buying Scottish & Newcastle in 2008.