St Mungo's "Potential" by AMV BBDO

St Mungo's Christmas ad cost just £6,000 to highlight a fundraising drive for the people most in need at this time of year.

Shot by first-time director Josh Carpenter, the film was made over two days on the streets of London and shows homeless people dressed for the jobs they could do in the future. The soundtrack is Give A Little Love from the movie Bugsy Malone, re-recorded by singer-songwriter Alex Ohm. The ad was created by Tim Riley at Abbott Mead Vickers BBDO. 

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