St Tropez opens first concession in Debenhams

LONDON - Fake tan brand St Tropez is launching a concession counter in Debenhams, Oxford Street, which will be the first stand-alone counter for the brand in London.

St Tropez
St Tropez

It will stock the full collection of the recently rebranded Tropez range as well as featuring a spray unit where shoppers can get a complimentary facial spray.

St Tropez's chief executive Michelle Feeney said: ‘Counters allow us to enhance customer experience and give advice on self-tanning. We want to ensure we introduce new customers to the category.' 

The counter will be open in mid-June. The move follows the launch of counters in Glasgow, Liverpool and Newcastle.

The company is also launching a new range of bronzing products.

 

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