The team behind Wieden & Kennedy's "St Wayne" ad for Nike scooped the £25,000 "Winner of Winners" award for best national newspaper ad of 2006 this week.
Chris Groom, Stuart Harkness and Guy Featherstone triumphed at the second annual Annas (Awards for National Newspaper Advertising), which was organised by the Newspaper Marketing Agency. It was chosen by a panel of 12 creative directors.
The panel also selected two ads as winners in the categories of copywriting and art direction, both carrying a £5,000 prize. Zac Ellis, Rich Littler, Kim Hutcheson and Joe Fitzgerald of Rainey Kelly Campbell Roalfe/Y&R won the copywriting category. Their "gone with the wind" ad for Virgin Trains reworked the Clark Gable line: "Frankly my dear, I don't give a damn."
Kevin Stark and Nick Kidney of Bartle Bogle Hegarty scooped the £5,000 prize for best use of art direction for their "at the bar" execution for Murphy's Irish Stout.
An award to recognise the best combination of creative with media planning and buying was created. The Wieden & Kennedy team won the £10,000 prize, alongside Dan Boosey from MindShare.
Runners-up were Brave's Colin Jones and Niall Fleming, and Ceri Davis and Victoria Lemm at Matters Media for their Green & Blacks work.
Maureen Duffy, the chief executive of the NMA, said: "I'm impressed by the strength of the winners."
To view the winning ads, log on to www.the-annas.co.uk.