'St Wayne' triumphs at Campaign Press

Wieden & Kennedy's controversial "St Wayne" ad, featuring the footballer Wayne Rooney made up like the Cross of St George, was named as the best individual press ad at the Campaign Press Awards last night.

It also won silver in the best fashion, best ad in national newspapers and best use of photography categories.

DDB London was the most-awarded agency after winning gold in the best press campaign category for its Harvey Nichols work. It also won six silvers: three for the Harvey Nichols work, two for the "love it or hate it" Marmite work and one for its Volkswagen campaign.

Bartle Bogle Hegarty's "World Cup agreement" work for Lynx was named as the best written ad, best beauty and health ad, and best ad in consumer magazines.

Also, Rainey Kelly Campbell Roalfe /Y&R won three awards: two for its "hands" Virgin Atlantic ad, one for its Virgin Mobile "chav phone".