Standard Chartered "Proud to stand red for 10 years" by TBWA\Singapore

Standard Chartered has launched an endearing spot to celebrate a decade as sponsors of Liverpool FC.

Set to a cover of Liverpool’s anthem You’ll Never Walk Alone, the ad follows one Scouse girl’s decade-long journey as a football fan, from Torres’ departure to Chelsea to Jurgen Klopp’s appointment as manager in 2015.

The ad ends with Liverpool’s Champions League victory against Real Madrid in 2018, prompting the tagline "proud to stand red for 10 years". It was art directed by Paulo Cruz and directed by Rollo Jackson through Somesuch.

Credits

Executive creative directors
Creative directors
Associate creative director
Senior art director
Planner
Global business lead
Group account director
Brand director
Brand manager
Brand executive
Project director
Global head, brand & marketing
Global head, sponsorship & events
Project lead, brand refresh
Head, sponsorships
Senior manager, sponsorships
Production company
Director
Executive producer
Producer
Production manager
Cinematographer
Production designer
Costume stylist
Casting director
Liverpool Service Production
Editorial
Editor
Post production
Colourist
Sound designer
Sound mix
Singapore sound mix
Head of sound design
Executive producer
Singapore post production
Executive producer
Artist
Label

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