Standard Life picks Dare for digital task

LONDON - Dare has won the digital advertising account for Standard Life after a pitch against Grand Union, Digitas, and the creative and digital incumbents, VCCP and Razorfish.

Standard Life…Dare has won the digital ad account for the financial services company
Standard Life…Dare has won the digital ad account for the financial services company

Standard Life has briefed Dare to develop its online presence through a redesign of its website, digital advertising and social media.

The activity will be targeted at customers and independent financial advisers. It will span a number of its key global markets, including the UK and Canada.

The development of some internal business communications is also included in the brief.

Kevin O'Shaughnessy, who joined Standard Life as the director of digital marketing in May, said: "Dare impressed us with its strategic and commercial thinking. Its sound understanding of consumer and intermediary audiences made it the ideal candidate."