Star photographer helps BBH in Wallis debut press splash

Bartle Bogle Hegarty has commissioned the fashion photographer, Bob Carlos Clarke, to create the images for its debut work for the women’s wear chain, Wallis.

Bartle Bogle Hegarty has commissioned the fashion photographer, Bob

Carlos Clarke, to create the images for its debut work for the women’s

wear chain, Wallis.



Carlos Clarke has shot four black-and-white press ads - each showing a

self-assured young woman in Wallis clothes who is oblivious to the

furore she is causing among the menfolk around her.



The campaign will run in women’s magazines from September until the end

of the year. It is designed to encourage customers to re-evaluate the

123-year-old Wallis brand, which has performed well over the past 12

months with sales growth and a jump in trading profits.



One execution shows a woman in an evening dress leaning seductively over

a rail on a seafront as a driver, distracted by her charms, crashes his

car.



Another shows a Soho barber entranced by a woman who walks past as he

shaves a terrified client with a cut-throat razor. A third, shot in

Paris, depicts a Metro driver risking decapitation as he gawps at a

woman just as he is driving into a tunnel. Each execution carries the

endline: ’Wallis. Dress to kill.’



The campaign was created by the former BBH art director, Steve Hudson,

and his copywriting partner, Victoria Fallon. The team has since left

the agency to join Saatchi & Saatchi. Media is handled by Motive.



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