Starbucks leaves 19-year media partner MG OMD for Havas

Decision comes after three-way shoot-out for UK account.

Starbucks: recently appointed Havas Helia to handle customer engagement
Starbucks: recently appointed Havas Helia to handle customer engagement

Coffee giant Starbucks has appointed Havas Group Media to handle its £2.5m UK media planning and buying account after a three-way pitch against M/SIX and incumbent Manning Gottlieb OMD.

The result of the process, which was assisted by Creativebrief, comes a year after the company appointed Havas Helia as its first Europe-wide customer engagement agency.

Manning Gottlieb OMD has worked with Starbucks since 2000, when previous agency Starcom Motive (now Starcom) was forced to resign because of a client conflict.

Reuben Arnold, vice-president of marketing and product at Starbucks EMEA, said Manning Gottlieb OMD had played a "pivotal role" in Starbucks’ growth in a number of key markets.

"We are incredibly grateful to Manning Gottlieb OMD for their years of service, passion and creativity, and wish them continued success," he said.

It was Starbucks' third agency review in less than two years. The brand chose Iris to handle EMEA advertising in November 2017 in another process assisted by Creativebrief.

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