Starbucks 'names' by AMV BBDO

Starbucks launched its biggest-ever advertising campaign in the UK, inviting customers to come into a store before noon on 14 March to receive a free latte.

The campaign began with a TV ad that ran during a primetime slot. It was also seeded online.

Supporting activity included a promotion, inviting customers to come into a Starbucks store and "introduce themselves" in order to receive their complimentary drink.


Project manager
VP marketing and category UK
Art director
Agency planner
TV producer
Media agency
Production company
Production co. producer
Post-production company
Audio post-production
Digital design company
Exposure (TV, Youtube etc)

Featured in this story

Subscribe to Campaign from just £57 per quarter

Includes weekly and quarterly print issues, plus unrestricted online access.