Starbucks to offer supersize iced coffee

Starbucks is to launch its biggest drink size to date, called the 'Trenta' cup, as it looks to pinch market share from its rivals and entice customers.

Starbucks: to introduce supersize Trenta cup into the UK
Starbucks: to introduce supersize Trenta cup into the UK

The rollout of the Trenta cup follows a trial in the US last year. Starbucks said it had no plans for the bigger size cup to come to the UK.

The 31-ounce cup size will be available only for cold drinks, including iced coffee and iced teas. It will cost around 30p more than Starbucks' current largest Venti cups.

The Seattle-based chain says the launch is a response to consumer demand

In the UK, Starbucks faces competition from other cafe chains such as Costa Coffee and Caffe Nero. Rival McDonald's also wants a slice of the market and is launching its own lattes, cappuccinos and frappes.

Earlier this month, Starbucks unveiled a revamped global brand identity as part of its plan to mark its 40th anniversary and expand the brand beyond its coffee business.


Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content