Starbucks in Yahoo! digital content roll-out

Starbucks plans to make its digital content platform available in its UK stores.

Starbucks: readies Yahoo! digital content in the UK
Starbucks: readies Yahoo! digital content in the UK

The Starbucks Digital Network launched in the US in October. It features a Yahoo!-branded content portal that allows customers using Starbucks' in-store Wi-Fi to access news and lifestyle content.

In the US, partners include Apple, The New York Times, The Wall Street Journal, LinkedIn and Foursquare across News, Entertainment, Wellness, Business & Careers, and My Neighbourhood channels.

A sixth channel features news on Starbucks products and links to Twitter and Facebook.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content