Starcom beats MindShare to win £11m Pizza Hut account

LONDON - Starcom Motive has defeated MindShare in a head-to-head pitch for the £11m Pizza Hut media account.

The account came up for review at the end of April when PHD decided to resign from the account. This followed the controversial decision by the fast food giant to conduct its second review in as many years.

The review followed the departure of Pizza Hut marketing director James O'Reilly, who was promoted to vice-president for marketing at KFC USA at the end of last year. Simon Wallis, formerly marketing manager at Pizza Hut's sister company KFC, replaced him.

PHD was unhappy that Wallis has asked the agency to defend the business so soon after the last review -- in 2002, it successfully fought off an attempt by Zenith Media to wrest the business away.

Wallis said: "We were impressed with the proposals from Starcom Motive and MindShare and it was tough to choose between the two as both agencies demonstrated excellent planning."

Starcom Motive takes over the account at the end of September.

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