Mallikarjunadas will be based in Mumbai and part of the global product committee of Starcom MediaVest Group. In his new role, he will report to CVL Srinivas, chairman of Starcom MediaVest Group India and managing director of LiquidThread Asia-Pacific.
Starcom Worldwide and MediaVest Worldwide branch heads and functional heads of SMG's Insights & Research, Digital and Business Impact functions will report to Mallikarjunadas.
Mallikarjunadas returns to Starcom MediaVest following a previous five-year stint on P&G's media planning account. He joins from Madison Media where he was chief operating officer of Madison Media Infinity and director of Madison Media Research Center. Previous experience include roles at Tata Interactive Systems and Asian Paints.
"In Malli we have a young and dynamic leader with a strong product orientation and rich client management experience," said CVL Srinivas. "He has seen the media business from different perspectives and has a very refreshing point of view about the business. We are eagerly looking forward to welcoming him on board and gaining from his experience and expertise."