Starcom MediaVest lands £10m Revlon

Starcom MediaVest has won Revlon's £10 million media planning and buying business after a two-way shoot-out against the incumbent, PHD.

The review, which kicked off in January, also includes Revlon's French and Italian markets.

The cosmetics company shortlisted four agencies for the pitch, including MediaCom and Vizeum.

Revlon's UK media account has been held by PHD since 2003. Its brands include Colorstay, Age Defying, Ultima and Charlie.

Last month, Revlon announced its fourth-quarter advanced profits for 2005 had surged 39 per cent to $64 million, against $46 million in the fourth quarter of 2004.

Revlon's profits were boosted by its Almay brand, which was recently revamped, and new lines such as Vital Radiance make-up for women aged 50-plus.

Starcom declined to comment and Revlon did not return calls.