Starcom MediaVest lands Dreams' search business

Starcom MediaVest Group has increased its ties with bed specialist Dreams, adding the paid search media business, worth £1m, to the £35m media account it picked up in December.

Dreams: Starcom MediaVest wins search brief
Dreams: Starcom MediaVest wins search brief

The Publicis agency picked up the business following a competitive pitch against the incumbent Brilliant Media and paid search specialist agency Greenlight.

Dreams appointed Starcom MediaVest Group to its £35m traditional media business in December last year, which coincided with the incumbent Robson Brown entering administration.

At the time Brilliant Media, which has offices in Manchester, Birmingham and Leeds, also pitched for the above-the-line account.

Dreams launched a review of its creative business in September 2010, which resulted in Rainey Kelly Campbell Roalfe/Y&R's appointment to the account in February, after a head-to-head with Publicis London.

Robson Brown, the incumbent on the creative account, had to withdraw from the process when it was forced to cease trading last December.

Previous Dreams campaigns have predominantly focused on price-led advertising activity, and the company's wide variety of beds.

Its most recent ad campaigns have used the strapline "Everything for a great night's sleep".