Starcom Mediavest scoops Konica brief

Starcom Mediavest has won Konica Minolta's £1 million media planning and buying business.

The Publicis-owned agency won the account following a competitive pitch against the incumbent, Bygraves Bushell Valladares Sheldon.

Stewart Easterbrook, the client managing director at Starcom UK, said: "This is a wonderful recognition of our strength of offering integrated, direct, digital and B2B planning and buying."

The pitch included the brief to launch Konica's multifunction laser printer, with activity set to break later this month. Last month, Konica hired Agency Inc to develop an advertising campaign.

The campaign will highlight Konica's claim that its products are the best choice for business start-ups and people working from home.

It will also feature direct mail and online activity. Konica appointed Ware Anthony Rust last October as its direct marketing agency.

In January, Konica announced it was quitting the camera business and selling its digital assets to Sony Corp.

Camera manufacturers have struggled in the past ten years, with interlopers such as Sony, Panasonic and Samsung capitalising on the emergence of digital camera technology. Konica is now focusing on its copier and printer businesses.


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