Starcom Motive to mastermind media drive for CitySnake

Starcom Motive has landed the account for web start-up CitySnake.com and is planning a pan-European media push, worth up to pounds 3 million.

Starcom Motive has landed the account for web start-up

CitySnake.com and is planning a pan-European media push, worth up to

pounds 3 million.



The dotcom is to launch an online city guide for London in the next few

months, with four other European cities to follow later in the year.



Planning and buying is being co-ordinated by Starcom Motive regional

business director Dominic Fawcett. He has hired planner/buyer Mathew

Cory from Universal McCann to work on the account from 22 May.



Teams under Duncan Sillence and John Owen will work on the UK and

online-specific elements of the campaign respectively.



Swedish agency Storikers is responsible for CitySnake’s creative

work.



Details of the campaign are still under wraps but the spend is likely to

cover television, print and possibly ambient media.



CitySnake will offer information on shops, restaurants, cinemas and

businesses in each city, along with editorial reviews of events. Fawcett

said: ’CitySnake is not just an entertainment guide. It offers services

and the opportunity for building relationships. It’s a very exciting

product.’



Fawcett’s team handles Heineken, TDK and Electrolux. CitySnake is its

first dotcom client.



’CitySnake was keen for us to demonstrate our track record in digital

services,’ said Fawcett. ’However, we won the business on the strength

of some imaginative media executions and because we were able to

identify the target audience.’



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