Starcom Motive targets UK investors with iTouch drive

Starcom Motive is aiming to catch the eye of UK investors with a planning and buying campaign for iTouch, the WAP service provider.

Starcom Motive is aiming to catch the eye of UK investors with a

planning and buying campaign for iTouch, the WAP service provider.



Agostino Di Falco, agency group director, is fronting the drive, which

is designed to pave the way for an IPO later this summer.



Di Falco said the contract will be reviewed at the end of the season but

added that he is likely to turn his attention to consumers later this

year.



Di Falco, along with media manager Katie Portno and planner/buyer Fiona

Wheatley, started placing mono and colour press ads in the national

broadsheets, including The Independent, last month.



Gloria Benstead, marketing manager at iTouch, was responsible for the

appointment. Benstead said Starcom Motive’s ’strong global offering’ was

the decider.



Starcom Motive is part of Starcom Worldwide, which is a member of the

recently formed international media holding company Starcom MediaVest

Group.



South Africa-based iTouch provides wireless data services. The

corporation is split into three divisions: the content arm, the

corporate division and an e-commerce unit.



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