Starcom Motive is aiming to catch the eye of UK investors with a
planning and buying campaign for iTouch, the WAP service provider.
Agostino Di Falco, agency group director, is fronting the drive, which
is designed to pave the way for an IPO later this summer.
Di Falco said the contract will be reviewed at the end of the season but
added that he is likely to turn his attention to consumers later this
Di Falco, along with media manager Katie Portno and planner/buyer Fiona
Wheatley, started placing mono and colour press ads in the national
broadsheets, including The Independent, last month.
Gloria Benstead, marketing manager at iTouch, was responsible for the
appointment. Benstead said Starcom Motive’s ’strong global offering’ was
Starcom Motive is part of Starcom Worldwide, which is a member of the
recently formed international media holding company Starcom MediaVest
South Africa-based iTouch provides wireless data services. The
corporation is split into three divisions: the content arm, the
corporate division and an e-commerce unit.