Starcom Motive Partnership has won the global media brief for
Eyestorm, the online art retailer.
The newly merged media company will handle online and offline planning
for Eyestorm, which showcases the work of photographers and artists such
as Damien Hirst and David Hockney.
James Greet, Starcom Motive’s head of international, will oversee the
account with agency group head Xuan Le.
Starcom Motive could not comment on the media schedule for the campaign,
which starts this month, but it is thought to have chosen a mix of TV,
outdoor and press for the offline slice of the pounds 4 million
Bartle Bogle Hegarty is handling the creative side of the advertising
push, which covers Europe and the US.
Eyestorm aims to revolutionise the way art is sold by allowing artists
to reach a global market on the net.
’Our aim is to demystify the art buying process, which can be an
intimidating experience for some people,’ said Eyestorm managing
director Don Smith.
Last Friday, Starcom’s 65 employees began moving to Motive’s
headquarters in London’s Great Pulteney Street. The agency said that
despite the merger, account teams will remain intact.