Starcom Motive withdraws from £60m Kia media pitch

LONDON - Starcom Motive will not be repitching for the £60m European media account for Kia Motors.

The review, revealed in Campaign last month, marks an attempt by the company to consolidate its business into one agency network.

Kia invited Starcom, which is the incumbent for the £12m UK account, and four other agencies to pitch for the centralised business. Vizeum, which handles Kia's corporate media planning and buying, is also involved in the pitch.

The review was the third that Starcom has faced from the motor manufacturer in as many years.

Kia is also reviewing its creative account. In the UK, it is currently handled by Mustoes.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content