Starcom wins $80m Sara Lee US media buying business

- Sara Lee has appointed Starcom Media, part of Leo Burnett, to its $80 million (£48 million) US media buying business following a four way competitive pitch.

- Sara Lee has appointed Starcom Media, part of Leo Burnett, to its $80 million (£48 million) US media buying business following a four way competitive pitch.

The competing agencies were the incumbent Ammirati Puris Lintas, New York -- which pitched alongside its sister Interpublic Group agency, Western International Media -- the Omnicom-owned Optimum Media and Grey's media brand, MediaCom. The business includes the US broadcast and print media buying.





Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus