StarCom wins Delta, Sportal and Dobedo deals worth pounds 8m

StarCom has scored three new pieces of business - Delta Air Lines, Sportal and Dobedo.co.uk - which will spend a total of pounds 8 million between them.

StarCom has scored three new pieces of business - Delta Air Lines,

Sportal and Dobedo.co.uk - which will spend a total of pounds 8 million

between them.



The agency took the global Delta media buying brief from Zenith, having

landed the planning assignment two months ago. The buying account is

worth pounds 5 million in the UK.



Historically Delta has based its media spend around print advertising,

adding elements of TV and radio, but joint managing director Richard

Beaven hinted that the new media team might well turn to less

traditional media on this occasion.



Leo Burnett - before it became StarCom - made a name for its former

client United Airlines six years ago when it ran the biggest taxi ad

campaign ever.



Beaven said: ’Traditionally with Delta there’s been a huge focus on the

London market because of the business element. If you haven’t got the

budgets of British Airways you must work strategically.’



The business will come under the remit of director Michelle Steggles,

who is in the process of lining up the account team.



Sportal, the network of sports internet sites, is to spend pounds 1

million in the UK over the next 12 months. While Steggles will again

oversee the business, the new-media elements will be handled by Antonio

Silano, head of StarCom IPC, the agency’s specialist digital

division.



Sportal’s budget is expected to be spent online in a mixture of

above-the-line vehicles which target sports enthusiasts.



The pounds 2 million-spending Dobedo.co.uk, also under Steggles’ remit,

is a cartoon ’chat-flirt site’ from Scandinavia. Its managers claim it

is used by half-a-million 16- to 26-year-olds in Sweden.



StarCom’s brief is a worldwide communications strategy plus media

planning and buying. It is expected to use a mix of youth media for a

campaign kicking off before Christmas.



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