Starcom wins South Africa Tourism account

The South African Tourism Board has handed Starcom its international £4 million media buying and planning business.

The win covers markets including Italy, France, The Netherlands and Australia as well as the UK.

The account was previously handled by Mediaedge:cia, which was appointed to the business in 2004. The WPP-owned agency did not repitch.

Ed Baxendale, Starcom's international account director, said: "South Africa is a key growth market both in economic and consumer terms and one that we are proud to be associated with. As a network, this is an excellent endorsement of Starcom's ability to deliver insightful, highly targeted solutions quickly and efficiently across markets to our multinational clients."

The win comes during a difficult period for Starcom. Earlier this week, the agency failed in a repitch for the Department for Work and Pensions' £7 million benefit fraud media brief.

The business was awarded to MindShare following a competitive pitch that also included Naked Communications and Ingram.

Starcom also lost the £2 million buying account for the New Covent Garden Food Company to Media Planning Group.

The South African Tourism Board's £21.1 million global advertising account is handled by TBWA\Worldwide.

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